The good news? You can fix Shopify 404 errors quickly with a few simple steps. First, identify broken URLs by checking your Google Search Console or Shopify’s “Pages Not Found” report. Then, use 301 redirects to send users to the correct page. For example, if a product is discontinued, redirect the link to a related item or category. As a result, customers never hit a dead end, and your SEO ranking remains strong.
Furthermore, it’s important to monitor redirects regularly. Too many redirects can slow down your site, while missing ones create poor user experiences. In addition, double-check that your internal links — such as menus, blogs, and product recommendations — always lead to active pages.
At CloudnBugs, we help Shopify store owners find and fix 404 errors fast. Our team audits site structures, creates redirect maps, and ensures your online store maintains peak performance. Moreover, we implement SEO best practices to boost visibility and protect your rankings.
To learn more about optimizing your Shopify site, explore our Shopify Development Services, view our Portfolio, or schedule a Consultation with CloudnBugs today.
You can follow the steps below to fix your 404 errors by implementing redirects.
- Click on “Add URL Redirect.”
- In the “Old Path” field, enter the source URL (the one causing the 404 error).
- In the “New Path” field, enter the target URL (where you want the user to be redirected).
- Choose the redirect type. Typically, you’ll use a 301 redirect, which signifies a permanent move.
FAQ
1. Click on “Add URL Redirect.”
2. In the “Old Path” field, enter the source URL (the one causing the 404 error).
3. In the “New Path” field, enter the target URL (where you want the user to be redirected).
4. Choose the redirect type. Typically, you’ll use a 301 redirect, which signifies a permanent move.
Shopify 404 errors happen when a page or product no longer exists, usually after deleting or renaming URLs, changing collections, or restructuring your store navigation.
You can fix them by adding 301 redirects to the correct pages using Shopify’s URL Redirects tool. Redirect users to relevant products or collections to avoid broken links.
Yes. Broken links hurt your store’s ranking and user experience. Fixing them quickly improves SEO, keeps customers on your site, and helps retain sales.